Localization
We take an existing material(s) and represent its intent accurately in Chinese. This is an expert based translation and not a mechanical word-for-word translation so that nothing is “lost in translation”. Example is the translation to Chinese of the clients backgrounder or introduction.
Our methodology
–The first step is to understand and distill the message that the company needs to promulgate.
–The next step is to review and feedback to the client the cultural and market relevance and compatibility of the message. This is a very important and highly valued step as not all messages are perceived the same by all markets and cultures.
–After a thorough review, agreement and approval, the next step is creating and crafting the message in Chinese.
–The final material is presented to the client for approval and sign-off.